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The software company Blackbaud, which works with nonprofits, universities and foundations, said they do not share their raw donation data with third parties. GivingTuesday said they aim to raise $26 million over five years to fund the data project and already have 40% of that amount committed. GivingTuesday also received $7 million from novelist and philanthropist MacKenzie Scott in 2021.Ĭurran said the gift will accelerate the organization’s plans to expand a database that includes information about giving from a range of sources including the payment processor PayPal, Charity Navigator, crowdfunding sites GoFundMe, DonorsChoose and Tiltify as well as major institutions that offer donor-advised funds like Fidelity Charitable and the Silicon Valley Community Foundation. The Gates Foundation has previously given the organization $10.5 million since its founding. Last year, the organization said donors gave more than $2.7 billion on Giving Tuesday, despite many fundraisers and organizations professing exhaustion with trying to design campaigns that breakthrough. “I just wish they also associated it with grassroots leadership and young people leading the way in philanthropy,” she said. Most people still associate the organization with the now-familiar flood of emails and other solicitations for charitable donations that pour in on the Tuesday after Thanksgiving in the U.S., which Curran said she doesn’t mind. It now convenes a network of people who run campaigns for communities around the world, adapted to relevant holidays and giving traditions.
GivingTuesday started in 2012 as a project of the 92nd Street Y and became an independent nonprofit in 2020.
“And so, it’s more making it a societal norm, quite frankly, that you give something back.” “We believe philanthropy is the right thing to do and that anybody can do it,” said French Gates in an interview. The Giving Pledge, which the Gates’ founded with Berkshire Hathaway CEO Warren Buffett, asks billionaires to donate more than half of their wealth to charitable causes within their lifetimes, while GivingTuesday seeks to mobilize everyone else. The new gift announced Tuesday also represents the Gates Foundation’s ongoing efforts encouraging people to give.
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